AQUACULT
AQUACULT
AquaCult
Fundraising Campaign
Heal the bay, an environmental nonprofit, is looking to build an aquaculture space – the breeding and harvesting of organisms in a water environment. If done properly, it’s an incredibly sustainable way to feed a large number of people. So, rather than following the traditional fundraising formula of pulling on heartstrings, Aquaculture entices audiences to “Join the movement” as if joining a cult.
Promotional Brochure
To promote the fundraising event, promotional brochures will be sent out to donors explaining Aquaculture and it's benefits.
VIP Mailer
VIP donors will be sent a complimentary shellfish culinary starter kit that includes a shucking knife, cocktail forks, protective gloves, and recipe cards.
Promotional Posters
Hypnotic propaganda-like posters will be placed throughout Los Angeles enticing viewers to scan the QR code which will take them to a landing page with more details about AquaCult.
Website
Once scanned, the QR code leads to a microsite where users can learn more about Aquaculture, Heal the Bay, as well as the fundraising event.
Environmental Ad
At popular restaurants with outdoor dining in West Hollywood, giant tanks will surround one table as an installation to promote AquaCult. Aquaculture nets will be set up as if they were in an open ocean farm to showcase what the process looks like. A QR code on the tank will direct users to AquaCult’s website. This can be done using LCD screens or with real water.
After the conclusion of the fundraising event, Heal the Bay employees can send out handwritten thank you notes using the campaign identity suite.
