CAPTAIN

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Captain Morgan

Gasparilla 2023

We brought a taste of the tropics to Tampa's Gasparilla Pirate Festival. By combining the essence of both Captain Morgan and Vita Coco we were able to highlight the newest ready to drink offering: Vita Coco Spiked with Captain Morgan.

Brand Worlds

Entry

Guests entered the VIP space through the Captain’s iconic silhouette, adorned with tropical touches. Immidiately they were met with an opportunity to grab branded beads, a staple accessory for the festival.

Photo moments

Hero bar

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We spiced (and sliced) it up for happy hour by serving Vita Coco Piña Coladas in freshly-sliced coconut chalices. As guests stepped up to the bar, master mixologists sliced custom-branded coconuts in half with machetes and mixed each drink inside. For the finishing touch, unique garnishes were skewered with a tropical or pirate-flag cocktail pick.

Vita Coco bar

We brought the vibrant, tropical vibe of Vita Coco's and Captain Morgan's "Ugly Delicious" aesthetic together to create a bar that spotlights the newest RTD offering: Vita Coco Spiked with Captain Morgan.

We chose to utilize the iconography of the Vita Coco stickers, the Captain, and stylized tropical graphics that highlight the flavor profiles of each can.