PERRIER
JOUËT
Perrier-Jouët
House of Wonder
Perrier-Jouët's "House of Wonder” was an immersive experience to showcase the brand’s latest campaign, “It All Starts with a Flower”. The 4-day activation located at Hudson Yards in New York City drew in media and consumer eyes to experience the Art, Creativity, and Champagne this activation had to offer. This experience exibited the short campaign film featuring French Actress, Melanie Laurent; art and flower installations by FlowerBx; and tastings of several of Perrier- Jouët Champagnes.
Outside of the footprint, guests would queue along a mural wall of Perrier-Jouët florals and bottle imagery until their registered time slot began.
Once inside, guests were offered a sampling of one of Perrier-Jouët's champagnes and had a photo opportunity with oversized Japanese anemones - the flower of Maison Perrier-Jouët. They were then led throughout the space by a wall inspired by the stained glass facade House of Wonder depicted in the new campaign video.
As they make their way along the moss and anemone-lined path, guests will turn the corner to uncover giant anemones hanging from above that creates an organic photo moment. Located at the end of the path, a bar surrounded by white stone reminiscent of the Maison Perrier-Jouët terroir. Here an expert gave them a sampling experience on tasting notes and profiles of the different Perrier-Jouët offerings.
As they left, guests had the opportunity to order their own bottles of Perrier-Jouët, which would be delivered to their door along with a bouquet courtesy of luxury floral designer Flowerbx.
