TARANTINO
TARANTINO
Tarantino
Triple Feature Drive-In
Quentin Tarantino has revealed that his next and 10th film will be his last. To commemorate this final chapter in his directing career, we teamed up with local drive-in theaters to host a triple feature dedicated to his superfans, so we created the ultimate easter egg hunt that only a superfan could win. Join us, and fall into the Tarantinoverse.
Promotional Poster
To promote the event, we will create a poster as over-the-top as the films Tarantino creates. The chaotic handwritten information is layered over extreme micro screenshots from his filmography, which is the attendees' first look at the question that informs the design language: What if Alice in Wonderland had roid rage?
Drive-In Ticket
Limite- edition tickets purchased before the event will be sent to attendees. Just as Alice took a tiny pill to enter Wonderland, this dime-sized acrylic QR code admits Tarantino fans into the evening's adventure.
Reference for non-superfans:
Kill Bill 2 - the protagonist plucks out her assassin enemy's eye
Consessions
The drive-in theater's normal concessions will be replaced with Tarantino's fictional trademarks, such as Red Apple Cigarettes and Big Kahuna Burger. Generic food and drink items like popcorn will be wrapped in packaging with more easter eggs.
Reference for non-superfans:
Pulp Fiction - a character is shot while enjoying takeout from Big Kahuna Burger
Inside bucket
Popcorn will be tossed in a red powder to give the added touch of gore.
Reference for non-superfans:
Kill Bill 1 - O'ren (Lucy Liu) dies by having the top of her head cut off
Servers will walk around the lot dressed up as prominent characters in Tarantino's filmography and sell candy versions of the fictional Red Apple Cigarettes.
Easter Egg Bingo
On each concession tray, we will place Bingo boards containing the extreme micro screenshots from the promotional poster. Each screenshot is from a scene that will play during the triple feature, and attendees will be given blood droplet stickers to mark their boards.
Each winner of the Bingo game will receive a set of nesting Easter eggs that contain imagery representative of one Tarantino movie. As most superfans are aware, each film lives within a common Tarantino universe, so the films on each egg are connected with the films of its nesting companions.
Takeaway
At the snack bar, attendees were also given the opportunity to walk away with a souvenir sweatshirt.
Reference for non-superfans:
Death Proof - one character dies by a tire running over her face during a car crash
Kill Bill - the protagonist steals a bright yellow truck with a keychain replicated on the pocket of the sweatshirt (the truck also makes a cameo in Death Proof)
