M O N R O E   M O T O R S

B R A N D I N G

Monroe Motors is a classic luxury electric car company that revives the iconic look of yesteryear models - such as the 1957 Chevy Bel Air - and merges it with current, state-of-the-art technology. The brand guide was inspired by the lifestyles of the ultra-wealthy, incorporating rich greens and sleek typography to evoke feelings of elite status and exclusivity.

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Strategy: Flaunting opulence through exclusivity

Design Concept: Tesla/Bel Air mashup

B R A N D   G U I D E