M O N R O E M O T O R S
B R A N D I N G
Monroe Motors is a classic luxury electric car company that revives the iconic look of yesteryear models - such as the 1957 Chevy Bel Air - and merges it with current, state-of-the-art technology. The brand guide was inspired by the lifestyles of the ultra-wealthy, incorporating rich greens and sleek typography to evoke feelings of elite status and exclusivity.
Strategy: Flaunting opulence through exclusivity
Design Concept: Tesla/Bel Air mashup