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MONROE
MONROE
Monroe
Original concept & brand guide
Monroe is a classic luxury electric car company that revives the iconic look of yesteryear models - such as the 1957 Chevy Bel Air - and merges it with current, state-of-the-art technology. The brand guide was inspired by the lifestyles of the ultra-wealthy, incorporating rich greens and sleek typography to evoke feelings of elite status and exclusivity.
Monroe is a concept for a futuristic car that merges today's state-of-the-art technology with the styling of classic 1950s Americana. The idea was brought to life in a brand guide to demonstrate a holistic look at the company, its values, and what touchpoints a customer would experience when walking into a Monroe showroom.
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