META
META
Meta
Fitness + Wellness Summit
We brought together fitness and wellness influencers for a tranquil exploration of reimagining the future of wellness and fitness possibilities. We aimed to be the creative catalyst and guide to a new world of Fitness and Wellness connectivity; strengthening the association between the influencers and Meta's social platforms.
Visual Identity
empathetic | inspirational | connected
A warm and inviting expression grounded in a modern natural aesthetic, creating a peaceful environment designed to put our creators in an open minded state of ease.
Arrival
Once they dropped their car at the valet, attendees were greeted by two brand ambassadors and given their credentials, including a sticker denoting their Quest demo time. Once checked in, attendees joined their fellow creators on the patio for breakfast and networking via a welcome archway.
Morning Mingle
During the morning mingle, guests were wowed by a curated selection of refreshments and given the opportunity for a floating content capture.
Throughout the overall summit space we placed static displays, or "Pro Tips", prompting content capture or showcasing new trends and creative methods from fellow creators.
Morning Patio Back Wall
Morning Patio Back Wall
Pro Tips
The Workshop
The workshop was the main event. We had a number of keynote speakers give presentations about a variety of fitness and wellness topics against a thoughtfully designed parametric wall. The space was curated to be comfortable, yet elevated.
Quest Demo
After the keynote speaker, attendees were able to grab lunch, attend their Quest demo, or relax in one of the various seating vingettes.
Lunch Patio
Happy Hour
To close out the day, creators had the opportunity to connect with one another as well as Meta team members. The atmosphere also had various product demos, seating vignettes, Reels content capture moments, a full cocktail bar, and a few light bites.
Reels Moment:
Reflections
Thought-provoking affirmations were intentionally placed on reflective pillars to inspire the creators to take a moment of introspection. Likewise, each of the pillars were strategically arranged to allow for beautiful and captivating content capture.
Reels Moment:
Find Your Center
Finding moments of calm is essential to achieving holistic wellness. This 360° video experience allowed for a moment of levity and centering with its visually striking open cylindrical framework and colorful, translucent metallic panels; adding vibrancy to the already stunning surroundings. Once the creator stepped onto the platform, they become the calm center of a perpetually vibrant & energetic environment.
