Heal the Bay, an environmental nonprofit, is looking to build out an aquaculture space. Aquaculture is the breeding and harvesting of organisms in a water environment; if done properly, it's an incredibly sustainable way to feed a large number of people. Rather than following the traditional formula most fundraisers use of pulling on donors’ heartstrings, AquaCult entices the viewer to “join the movement” as if by donating they’d be joining a cult.